Forthcoming Legacy Training Seminars

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Seminar
Date and Time
Location
     
Developing a Cutting Edge Legacy Strategy
29 April 2010
10.00am - 4.30pm
In Tuition House,
210 Borough High Street,
London SE1 1JX
     
Talking Legacies
7 April 2010
10.00am - 4.30pm

In Tuition House,
210 Borough High Street,
London SE1 1JX

 
 

Developing a Cutting Edge Legacy Strategy

Date: Thursday 29 April 2010 - 10.00am - 4.30pm    
Venue: In Tuition House, 210 Borough High Street, London SE1 1JX

Aim of the seminar:
Legacy fundraising is changing fast but what can be done to ensure you meet the needs of every type of legacy prospect?

This seminar will debate how best to approach all donors and volunteers with an emphasis on gender preferences, major donors and their special communication needs, adapting campaigns for younger versus older prospects.

It will look at how each segment wants legacy communications including; facebook, twitter, websites, direct mail and whether there really is a future or legacy brochures"

Who should attend?
Fundraisers who have some fundraising experience and those who are new to legacy fundraising or need revitalizing!

Style
The seminar will be highly interactive. The style will be informal and enjoyable.

Seminar leader:
Richard Radcliffe

Costs:
Prices held at 2009 rate.
£330.00 + VAT (£315.00 + VAT if a current subscriber to any of our Reports Services) including sandwich lunch, lots of tea/coffee and full documentation.

Bookings:
Please call Carol George on 020 7324 2345 or email cgeorge@smeeandford.co.uk
 

Talking Legacies

Date: Wednesday 7 April 2010 - 10.00am - 4.30pm
Venue: In Tuition House, 210 Borough High Street, London SE1 1JX

Aim of the seminar:
To enable those attending to talk in public about legacies taking into account the attitudes and motivations of almost any target audience – including community groups and one-to-one.

Who should attend?
Fundraisers, marketing staff, volunteers, trustees. Experience in fundraising/legacies is not necessary

Style
The seminar is highly interactive. The style will be informal and enjoyable.

Subject

 

Content

An introduction to legacy fundraising

 

The psychology of legacy fundraising

Who are potential legators

 

Results of focus group research. Profiles, differing generations, cultures, religions, values and motivations and how to meet their expectations

Developing legacy visions to suit all occasions

 

Written visions, verbal visions and other messages to ensure action by the prospects
Best message communicators

Presenting a legacy vision to community groups

 

Key presentation techniques for a legacy talk

Developing relationships

 

Developing skills when talking about legacies. Ethical issues, listening techniques and watching people to ensure they are happy.

One-to-one

 

Key skills training and role play

Seminar leader: Richard Radcliffe

Costs: Prices held at 2009 rate:
£330 + VAT (£315 + VAT if a current subscriber to any of our Reports Services) including sandwich lunch, lots of tea/coffee and full documentation.

Bookings: Please call Carol George on 020 7324 2345 or email cgeorge@smeeandford.co.uk

Telephone: 020 7490 0049
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