Forthcoming Legacy Training Seminars

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Seminar Date and Time Location
     
Developing Effective Legacy Communications

28th May 2008
10.00am - 4.30pm

Tuition House, Borough High Street, London SE1
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Legacies - a marketing strategy for success

18th June 2008
10.00am - 4.30pm

Tuition House, Borough High Street, London SE1
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Legacies - a marketing strategy for success

4th September 2008
10.00am - 4.30pm

Tuition House, Borough High Street, London SE1
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Talking Legacies 23rd October 2008
10.00am - 4.30pm 		Tuition House, Borough High Street, London SE1
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Developing Effective Legacy Communications
Date & Time: 28th May 2008, 10:00am - 4:30pm
Venue: In Tuition House, Borough High Street, London SE1

This new course will focus on and debate:
  Legacy brochures – are they worth producing? If not why not and if so what information should be included and excluded
  Newsletters and legacy newsletters – what makes people read them or not read them? Which messages are best?
  Direct mail for legacies – what is a good legacy mail shot?
  Legacy websites – what should be included?
  Advertising – is it worth it?
We will then debate:
  The objectives of each method of communication and the objectives for communicating with supporters.

PLEASE ENSURE YOU BRING YOUR OWN LEGACY BROCHURES AND LEGACY DIRECT MAIL EXAMPLES and legacy articles from newsletters

Tutor: Richard Radcliffe FInstF Cert
Costs: £315 + VAT (£300 + VAT if a current subscriber to any of our Reports Services) including sandwich lunch, lots of tea/coffee and full documentation.
Bookings: Please call Carol George on 020 7324 2345 or email cgeorge@smeeandford.co.uk

Legacies - a marketing strategy for success
Date & Time: 18th June 2008, 10:00am - 4:30pm
Location: In Tuition House, Borough High Street, London SE1

Aim of the seminar:
To enable those attending to return to their charity, well informed and with enormous enthusiasm, to develop an effective, practical, legacy strategy and tactics. Course also includes relationship development programmes

Who should attend?
Fundraisers who have some fundraising experience and those who are new to legacy fundraising or need revitalizing!

Style
The seminar will be highly interactive. The style will be informal and enjoyable.

Subject   Content
     
An introduction to the legacy fundraising cycle   An overview of the strategic approach to legacy fundraising
     
Starting a research programme   Why research? What methods of research should be used and what research should be carried out? Results of focus group research
     
Developing a legacy vision   What are the best legacy messages and who should communicate them?
     
Strategy and structure   Who are the best legacy prospects?

What communications do they want?

What materials are needed to ensure an effective campaign? What are the risks/benefits of each method of communication?

How is legacy fundraising best integrated into other activities?
     
Building relationships   Which are the most effective ways of getting from the mass approach to face-to-face and what will be the attitudes and motivations of potential legators?
     
Evaluation   Can legacy campaigns be evaluated? What are the dangers and benefits?
     

Seminar leader: Richard Radcliffe
Costs: £315 + VAT (£300 + VAT if a current subscriber to any of our Reports Services) including sandwich lunch, lots of tea/coffee and full documentation.
Bookings: Please call Carol George on 020 7324 2345 or email cgeorge@smeeandford.co.uk.

Legacies – a marketing strategy for success
Date & Time: 4th September 2008, 10:00am - 4:30pm
Venue: In Tuition House, Borough High Street, London SE1

Aim of the seminar:
To enable those attending to return to their charity, well informed and with enormous enthusiasm, to develop an effective, practical, legacy strategy and tactics. Course also includes relationship development programmes

Who should attend?
Fundraisers who have some fundraising experience and those who are new to legacy fundraising or need revitalizing!

Style
The seminar will be highly interactive. The style will be informal and enjoyable.

Subject Content
An introduction to the legacy fundraising cycle An overview of the strategic approach to legacy fundraising
   
Starting a research programme Why research? What methods of research should be used and what research should be carried out? Results of focus group research
   
Developing a legacy vision What are the best legacy messages and who should communicate them?
   
Strategy and structure Who are the best legacy prospects?
What communications do they want?
What materials are needed to ensure an effective campaign? What are the risks/benefits of each method of communication?
How is legacy fundraising best integrated into other activities?
   
Building relationships Which are the most effective ways of getting from the mass approach to face-to-face and what will be the attitudes and motivations of potential legators?
   
Evaluation Can legacy campaigns be evaluated? What are the dangers and benefits?

Seminar leader: Richard Radcliffe
Costs: £315 + VAT (£300 + VAT if a current subscriber to any of our Reports Services) including sandwich lunch, lots of tea/coffee and full documentation.
Bookings: Please call Carol George on 020 7324 2345 or email cgeorge@smeeandford.co.uk
Talking Legacies
Date & Time: 23rd October 2008, 10:00am - 4:30pm
Location: In Tuition House, Borough High Street, London SE1

Aim of the seminar:
To enable those attending to talk in public about legacies taking into account the attitudes and motivations of almost any target audience - including community groups and one-to-one.

Who should attend?
Fundraisers, marketing staff, volunteers, trustees. Experience in fundraising/legacies is not necessary.

Style
The seminar is highly interactive. The style will be informal and enjoyable.

Subject   Content
     
An introduction to legacy fundraising   The psychology of legacy fundraising
     
Who are potential legators   Results of focus group research. Profiles, differing generations, cultures, religions, values and motivations and how to meet their expectations
     
Developing legacy visions to suit all occasions   Written visions, verbal visions and other messages to ensure action by the prospects
Best message communicators
     
Presenting a legacy vision to community groups   Key presentation techniques for a legacy talk
     
Developing relationships   Developing skills when talking about legacies. Ethical issues, listening techniques and watching people to ensure they are happy.
     
One-to-one   Key skills training and role play
     

Seminar leader: Richard Radcliffe
Costs: £315 + VAT (£300 + VAT if a current subscriber to any of our Reports Services) including sandwich lunch, lots of tea/coffee and full documentation.
Bookings: Please call Carol George on 020 7324 2345 or email cgeorge@smeeandford.co.uk
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Telephone: 020 7490 0049
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