We carry out legacy focus groups for charities - we have
carried out almost 1000 of them. Focus groups help you
discover the attitudes, motivations and expectations of
your stakeholders (donors, volunteers, users and their
families if applicable) to ensure that legacy marketing
is sensitively and cost effectively developed. The outcomes
can be stunning and give you the fact based evidence you
need to fulfil legacy income potential
Developing effective legacy marketing plans
We have helped 100s of charities - large and small - develop
leading edge legacy marketing strategies. Using the vast
experience of Richard Radcliffe in legacy fundraising
he can help you formulate objectives and an overall plan
or spotlight key targets and the best tactics to ensure
maximum return on your investment. In addition he can
help draft key legacy materials such as:
legacy brochures, articles for supporters newsletters,
advertisements and even talks for local communities
Training
Richard has trained 1000s of fundraisers, volunteers and
service providers to "make the legacy ask" -
these courses can be tailored for individual charities
or you can join one of our regular courses
Courses are inspirational, sensitive, amusing, informative
and can be tailor made to ensure synergy with the activities
of any target audience. Courses range from one hour to
two days.
Richard also runs the two day, level 3 course run by the
"Fundraising programme" (Directory of Social
Change and the Institute of Fundraising - details can
be found on www.dsc.org.uk)
The
above services are led by:
Richard Radcliffe FInstF Cert
Richard has over 25 years experience in the voluntary
sector - including being executive chairman of Smee
& Ford - the only company to specialise purely in
legacy research and fundraising worldwide. He started
in fundraising with the MS Society, became Director
of Fundraising of the Order of St John (St John Ambulance
and the St John Ophthalmic hospital in Jerusalem) and
then a director of the Charities Aid Foundation.
He has specialised in legacy fundraising for almost
15 years and met over 9000 donors, volunteers and service
users in circa 950 legacy focus groups which he has
held for almost 300 charities.
He developed and ran the first ever ground breaking
trustee training course in City University.
He works with clients, and lectures, not only in the
UK but also in USA, Canada, Denmark, Israel, Italy,
France, Germany, Holland, Sweden, Norway, Singapore
Australasia and Malaysia.
In
a voluntary capacity he has been Treasurer of the Institute
of Fundraising (and was a trustee for six years, and
chaired the UK Fundraising Convention) and was recently
Chairman of the International Fundraising Congress (the
largest fundraising congress in the world outside America).
After
all that self acclaim he is just a normal guy who loves
the world of legacies!
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