Online Advert Specifications for Caritas Data:

The web advertisement that your company has booked includes a free design, which can be chosen from our designed templates, alternatively, we are happy to accept your own designed advert within the specifications outlined below. (Please refer to your order form for advert type).

Banner Specifications:

Super Banner / Listings Banner

Size specification for each banner is 468 x 60 pixels.
Size allotted to each banner is within 12KB.
Files with extensions (.jpg, .gif) will be accepted.
Super banners and Listings banners can be animated.

Button Specifications:

All Buttons

Size specification is 120 x 60 pixels.
Size allotted to each button is within 12KB.
Files with extensions (.jpg, .gif) will be accepted.
Buttons can be animated.

If you are sending your logo's, please send (pdf's, gif, jpg, tiff, word, bmp, powerpoint) to copychasing on banners@waterlow.com with your company name in the subject line.

If you have any queries with regards the design of your advertisement please contact copychasing on banners@waterlow.com.

Static Banner Templates:

S1
S2
S3
S4
S5

Animated Banner Templates:

A1
A2
A3
A4
A5

Button Templates:

B1
B2
B3
B4
B5

FAQ's:

1. I have Norton's Anti-Virus software installed and I can not see any advertising on the website.
   Norton's by default blocks "pop-up" adverts and advertisements. You will need to view the software manual or get your IT support to turn off the function that stops "adverts" only.
   
   
2. I have ordered an animated web advert, but I can not see the animation from the email that has been sent?
   Please click here to view the Online Flash tutorial of how to view your animated advert.
   
   
3. My campaign has already started but a holding image is in place?
   A basic holding image will be in position until the "designed" advert has be signed off.
   
   
4. Does my campaign start from when the designed advert goes live?
   No, your campaign start's from the date issued on the contract, not when the designed advert is live.
   
   
5. The person who is dealing with the order is away, is it OK to wait for a few weeks before the advert is designed?
   We are happy to wait for your contact, however, the holding advert will be in place until the designed advert is approved.
   
   
6. My designed web advert has been approved and is live, but I would like to change some information, can this be done?
   This can be done at a fee of £50.
   
   
7. I've sent my order form back, but I haven't heard from the Production department?
   Please contact copychasing on banners@waterlow.com.
   
   
8. I ordered a Super-Banner not a Listings banner?
   Please contact the Sales Executive found at the top of your booking form.
   
   
9. I have also ordered a profile, but can not see this on the website?
   Please contact Mark Pincher on mpincher@caritasdata.co.uk or call 020 7324 2362.
   
   
10. I have my own web advert, can I use that?
    Yes, as long as it meets our specifications.
    
    
11. Can I track the amount of click through?
    We do not provide the service, but if you provide the production department with your tracker URL and we will link it to your advert.

Help:

1. How do you reduce the file size of my advert?
   Reduce the amount of colors.
   
   
2. When designing my own advert, should I use a ".gif" or ".jpg"?
   A gif is used when you are using and or animating graphics.
   A jpg is used when using photographs.
   
   
3. How much information do I need on my advert?
   If you have a website with contact details or a listing within the site, you do not really need to duplicate all your details on the advert. Your advert should be eye catching and informative, tempting the client to click on your advert to find out more about you.
   
   
4. What programs can I use to make my advert.
   A few programs to choose from are: Adobe Photoshop, Adobe Image Ready, Coral Draw, Microsoft Paint, Paintshop Pro.
   
   
5. Can I use the designed advert on my website or for stationary?
   Yes, you can use the image file sent from Production and if need be, the original source files will be sent.
   

Contact Us:

Please send advertisments on information on your requested design to banners@waterlow.com.

Editorial enquiries

Eve Swanevelder
Managing Editor
Tel: 020 7566 8210
Fax: 020 7566 8238
Email: eswanevelder@caritasdata.co.uk

Advertising enquiries

Perry James
Sales Executive
Tel: 020 7549 8691
Fax 020 7253 1308
Email: pjames@caritasdata.co.uk